Dumb SEO Questions

(Entry was posted by Birgit Rickert on this post in the Dumb SEO Questions community on Facebook, 03/17/2015).

A client of mine wants to dominate the search engines for nearby cities.

client of mine wants to dominate the search engines for nearby cities. What is the better approach?  Create additional pages for each city on his website and do a silo structure, or create landing pages for each city and do a php geo re-direct??
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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

  • Birgit Rickert: client of mine wants to dominate the search engines for nearby cities. What is the better approach?  ;Create additional pages for each city on his website and do a silo structure, or create landing pages for each city and do a php geo re-direct?
  • Rob Maas: They (Google) must have read your post : http://googlewebmastercentral.blogspot.nl/2015/03/an-update-on-doorway-pages.html
  • Birgit Rickert: thank you!
  • Marta Gryszko: I was about to give the same link ;)

    Remember you can optimize your site for more than one city. Just mention about 3 cities (instead one one) in the title tag ang in the main content. 
  • Paul Davis: +Rob Maas​ TNW put the article out a few hours ago, Excellent clarification, yet I read it with a certain amount of surprise. I have always assumed that practice black hat. But there must be some folks smarting here, having paid a fortune for the "experts" to change things, only now having to pay again to put things back.

    Personally I changed policy a couple of years ago sticking with page titles and good content. I dumped many meta tags as useless like search bot revisit tags....... a total waste of time. But after reading the article I may change a thing or two on the total web site rebuild we are currently doing. The current site is being deleted in a few days, after 10 years I think it needed refreshing in a more modern style!
  • Gregory Kristan: Great article +Rob Maas ;, your client can also go down the PPC route if they really wanted to target the exact cities for their campaign. I liked what +Marta Gryszko ;said too. If the service is in one state, you can say that you offer your services in (x, y, z) cities. You can also have a quick directions page on your site that gives directions from a city or two to your actual location. ;

View original question in the Dumb SEO Questions community on Facebook, 03/17/2015).