Dumb SEO Questions

(Entry was posted by Alexander Dross on this post in the Dumb SEO Questions community on Facebook, 06/29/2016).

URL structure for countries with several languages

URL structure for countries with several languages:

www.productname.com/country/language/
Hugo Boss
http://www.hugoboss.com/ch/de
http://www.hugoboss.com/ch/fr/
http://www.hugoboss.com/be/nl/
http://www.hugoboss.com/be/fr/

www.productname.com/country-lang/
SAP
http://go.sap.com/canada-fr/
http://go.sap.com/canada/
http://go.sap.com/belgique/
http://go.sap.com/belgie/

Adobe
http://www.adobe.com/lu_de/
http://www.adobe.com/lu_en/
http://www.adobe.com/lu_fr/

or
www.productname.com/country/ index_en.php
index_fr.php
both languages uses the same country subdirectory (/ca ), but a different index_lang.php will be loaded.

So both language versions are reachable via the same url subdirectory.
However, the actual subdirectories are named differently:
e.g. www.domainname.com/ca/imprint or www.domainname.com/ca/legales
Every index_lang.php gets its own XML sitemap for search engines

- What strategy would you prefer? And why?
- Is there a negative impact for the third strategy?

Best,
Alex
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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

  • Alexander Dross: URL structure for countries with several languages:

    www.productname.com/country/language/
    Hugo Boss
    http://www.hugoboss.com/ch/de
    http://www.hugoboss.com/ch/fr/
    http://www.hugoboss.com/be/nl/
    http://www.hugoboss.com/be/fr/

    www.productname.com/country-lang/
    SAP
    http://go.sap.com/canada-fr/
    http://go.sap.com/canada/
    http://go.sap.com/belgique/
    http://go.sap.com/belgie/

    Adobe
    http://www.adobe.com/lu_de/
    http://www.adobe.com/lu_en/
    http://www.adobe.com/lu_fr/

    or
    www.productname.com/country/ index_en.php
    index_fr.php
    both languages uses the same country subdirectory (/ca ), but a different index_lang.php will be loaded.

    So both language versions are reachable via the same url subdirectory.
    However, the actual subdirectories are named differently:
    e.g. www.domainname.com/ca/imprint or www.domainname.com/ca/legales
    Every index_lang.php gets its own XML sitemap for search engines

    - What strategy would you prefer? And why?
    - Is there a negative impact for the third strategy?

    Best,
    Alex

View original question in the Dumb SEO Questions community on Facebook, 06/29/2016).