Hi guys - I know it has been awhile and you have probably missed me, so I finally have another question! I was talking to an SEO friend of mine and he said;
"I just sat in on a Google Hangout with one of the Google staff members - where a lot of us SEO`s hang out to see what`s happening. Now they don`t tell us exactly what`s going on but they always drop hints here and there.
The main thing that came out this time is that the Penguin update is going to get tightened up even more next time around (only a few weeks away now they said).
What this means is that any link that contains the exact match keyword could be either disregarded and not count towards your rankings or even penalise your site.
Now with what we`re seeing across the board is that this is already happening with a few sites - as rankings are dropping and sites aren`t dropping right out. This means the links are getting devalued and not counted. "
How accurate do you think this is? Has anyone else heard these whispers??