How important is the consistent phone number across the web on citations for Google local maps listing?

Selected answers from the Dumb SEO Questions Facebook & G+ community.

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  Robert Russell: How important is the consistent phone number across the web on citations for Google local maps listing ? I notice my business number is listed sometimes and sometimes cell number . Still trying to figure out sudden drop on maps for carpet cleaning Windsor . 
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  Tim Capper: I would try and keep it uniform, you can always add cell number to your place page.
  
  On another note :
  
  You have authorship attached to all pages. rel=author should only be on your blog articles.
  
  You have publisher attached, good good.
  
  I dont see a validated email on your Local Page.
  
  On your home page where you have your address, link the name Elements carpet Clening to your Local url
  
  In your about page on Local, add a link to your services page.
  
  On another side of things : Your link profile is not looking healthy : 43% overoptimised "carpet cleaning windsor"
  
  Did you recentrly change your anchor text on truckmount forums ?. I think you realised that you were spamming your own site ;
  
  There is also the other site linking : carpetcleaningwindsor.net
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  David Cohn: It is helpful to have your business information, like your phone number, uniform across citations. You can change them all manually, hire someone to do it manually, or use a service to do it automatically and then go back later to fix what the service missed. 
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  Robert Russell: Yes I changed the signature to raw url on TMF yes when I saw a 51% TMF carpet cleaning Windsor .I knew that was not good . I have to check the authorship again . What is a good stratagie to fill the hole in my link profile.
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  Robert Russell: Thank you +Tim Capper and +David Cohn
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  Steven Ciccantelli: +David Cohn what are some automatic services that deal with NAP?